This popped into my inbox the other day.
“Kaldi’s Coffee Chiya is going to take the market by storm due to its taste.” – Kaldi’s marketing head Siyaram Bhandari.
Thus, chindōgu are sometimes described as “unuseless” – that is, they cannot be regarded as ‘useless’ in an absolute sense, since they do actually solve a problem; however, in practical terms, they cannot positively be called “useful.”
And so tea and coffee find a home together with “the freshness of tea, combined with the aroma of coffee” and “coffee at the price of tea”. Handy. So it joins the backscratcher’s t-shirt, the butter knife and near-far glasses.
Having said all this, I have yet to taste this delicious product, and welcome feedback from anyone who has! I predict though we should stick to good coffee.